Our Mission
We are a nonpartisan 501(c)(3) organization led by emerging leaders across the U.S. and globally. We provide advisory and consulting services to institutions, corporations, and governments seeking to understand and engage the next generation of food consumers. We also serve as a Next Gen impact platform, mobilizing and representing emerging leaders in major decisions shaping the future of food systems.
Our Vision
Our vision is to transform the global food system within our generation—ending hunger, eliminating environmental harm, and bringing an end to animal suffering.
Our Services
Consumer Intelligence
Regular data and insights on Gen-Z consumer trends around food purchasing food consumption, and food values
Coming soon!
Food for the Public Good
Advisory services for public institutions (K12 schools, hospitals, correctional facilities, government offices) looking to incorporate plant-forward and other sustainable procurement strategies.
Coming soon!
Messaging Strategies
Assistance with messaging, narrative and marketing strategies to appeal to a wide variety of customers and demographics
Coming soon!
Next Gen Food Careers
Career strategies and recruitment pipelines for university career offices and companies looking to provide opportunities to work in the food system
Coming soon!